ASA - TV Advertisment

Media Studies

BTEC

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 All about ASA (Advertising Standards Authority)

The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. In this section you can find out how advertising regulation works, who our key people are and information about our performance

The Advertising Standards Authority (ASA) is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.

Advertisements that have been banned from the internet:

“BAR”

Pot noddle – 2005

Complaints – 620

                                Reason:

Some viewers found the advertisement to be “crude, generally tasteless or offensive”

“Little Girl”

Phones 4U - 2011

Complaints – 659

                          Reason:

Viewers believed the advert to be “offensive, irresponsible and unduly distressing”

 “Dog Breath”

Wrigley’s X ate – 2003

Complaints – 700+

                        Reason:

Parents complained the ad was graphic, frightened their children and “made them feel sick”

“Hacked”

Department of health – 2007

Complaints – 774

                       Reason:

Viewers complained the ad was “offensive, frightening and distressing – particularly to children”

“Break the cycle”

Barnardo`s – 2008

Complaints – 840

                         Reason:

Viewers found the ad “upsetting and not suitable for children who would be watching”