Thursday 22 October 2015

iMovie



Micaela Borges

 

Filming and Editing
 

Task

 
Choose two editing software’s and create a guide on how to upload, add transitions and add effects
 






IMovie

How to upload video


IMovie is an editing software. To update a video you will have to click create, the bottom create will show an (+) then click on movie, Choose a theme. Every Apple-designed theme includes an opening title, end title and a transition between each clip to give your movie a professional finish. For the purpose of this tutorial, however, I have chosen No Theme in order to demonstrate exactly what iMovie is capable of. Next, it will show you how to import image, audio and video into iMovie. Highlight the file(s) you wish to import and then click Import Selected. Importing may take several minutes depending on the size of each file. Imported media is stored in your iMovie library, ready to be inserted into your timeline. Your iMovie timeline is where you will piece together your movie, clip by clip. Once you have decided on a basic premise for your movie, you can begin to insert your imported media into your timeline in the correct sequence.

It will tell you to create a movie about Archie, a scruffy-looking terrier cooling off on a hot summer's day at the animal shelter where he resides. Consult the Preview window located in the right-hand corner of the screen to preview imported media and the movie that you are creating. Select and highlight the media you would like to insert into your movie. Drag and drop your chosen media into your timeline. Media inserted into your timeline is identified by an orange line running along the bottom of each clip in your library.

Add a Transition between Each Clip

Adding a transition between clips ensures that each one merges seamlessly into the next to avoid appearing choppy. Click Transitions. Select and highlight a transition. I have chosen Cross Dissolve, Spin In, Circle Open, Ripple and Cross Blur. Drag and drop your chosen transition into your timeline and then repeat for each additional transition.

 

 

 

 

 


https://larryjordan.com/wp-content/uploads/2014/07/larryya.png

Final cut pro

The Viewer is where you view source clips, set your in and Out points, and apply effects. It is very similar to a source monitor. From this window, you can refine details and drag clips to the Canvas.

The Browser is where you organize and locate the source material for your project. Here you can create folders or bins to organize and story your video, audio, pictures, and so forth.

The Timeline is the area that shows you the chronological events of your sequence. In this window you can see multiple video and audio tracks.

 The Tool palette contains all of the necessary tools you will need to edit your items in the Timeline or Canvas.

The Canvas looks much like the Viewer but is equivalent to an output or record monitor. This window displays the output of all of your edits, transitions, and any other items added to the Timeline.

·         Create a folder on your hard disk that will contain all of your QuickTime movies. If you are using The Archives of History CD or other QuickTime movies not located on your hard disk, drag these QuickTime movies into this new folder.

·         Open the Final Cut Pro application.

·         Choose Import from the File menu, then choose Folder from the submenu. This allows you to

·         Import all QuickTime files located in a specified folder. Navigate to the folder you created for your QuickTime video clips. Click Select to import your folder.

·         Once you have imported the folder, click the arrow next to the folder to view the video clips inside.

·         Save your project.

·         Next, select the first clip you want to have in your sequence and double-click the clip in the

·         Browser. The clip opens in the Viewer window. As you play the clip, you may choose to use the Entire clip.

·         If you want to trim the clip, place the clip at the point where you would like it to begin and press I (for In point) on your keyboard. This is known as setting the in point.

·         To set an Out point, press O (for Out point) on your keyboard. This is known as setting the Out point. The process together is known as trimming. Final Cut Pro: Basic Editing n Step-by-Step Card 3

·         Drag the clip from the Viewer window to the Canvas window. From the additional options that are displayed, select Overwrite. This places your clip at the beginning of the Timeline.

·         Once you have placed your video clip into the Canvas, the clip appears in the Timeline beginning at

·         Time slot 0:00:00. There is one video track and one audio track. The red line above the video track signifies that this particular video/audio track is not rendered. Also, the play head moves to the end of the clip based on the assumption that you will be adding another clip to the Timeline.

·         Continue to double-click clips from your folder in the Browser to open them in the Viewer window. If you want to trim before dragging these clips to the Canvas, this gets done in the Viewer. If you do not need to trim, you can drag clips directly from the Browser to the Canvas.

·         Drag each of your remaining clips to the Canvas and select “Overwrite with Transition.” The transition used will be the default transition, which you can change later. Once your clips have been inserted, an icon is displayed in the Timeline that represents each of the transitions. This is placed between each clip and can be changed. If you double-click each transition, you can see the transition settings

·         Choose Save Project As from the File menu. Name your project and click Save



Friday 16 October 2015

Planning Advertisment


Making My Advertisement


Plan A



Yogurt Oreo





The reason why i chose to do a mix with Yogurt and Oreo is because people love Oreo`s and others like yogurt . these two are a great combination and will target many people. for example the target audience could be different types of images for example , working class , people that work get their own money which means that they will pay to get this and also it is targeted at them because when people go to work they tend to not eat breakfast , breakfast is very important, and if they get a yogurt Oreo they will be able to take it with them to eat on there way or even at work.
another target audience are kids , kids love chocolate but having yogurt mixed is also very good for there energy to start there day, it can also be a little snack to eat, the tasty Oreo but also mixed with yogurt.











Add caption

Friday 9 October 2015

ASA - TV Advertisment


Media Studies

BTEC


Create a research project in to ASA – TV Advertisement 







 All about ASA (Advertising Standards Authority)

The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. In this section you can find out how advertising regulation works, who our key people are and information about our performance
The Advertising Standards Authority (ASA) is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.





















Advertisements that have been banned from the internet:

“BAR”
Pot noddle – 2005
Complaints – 620
                                Reason:
Some viewers found the advertisement to be “crude, generally tasteless or offensive”

“Little Girl”
Phones 4U - 2011
Complaints – 659
                          Reason:
Viewers believed the advert to be “offensive, irresponsible and unduly distressing”

 “Dog Breath”
Wrigley’s X ate – 2003
Complaints – 700+
                        Reason:
Parents complained the ad was graphic, frightened their children and “made them feel sick”

“Hacked”
Department of health – 2007
Complaints – 774
                       Reason:
Viewers complained the ad was “offensive, frightening and distressing – particularly to children”



“Break the cycle”
Barnardo`s – 2008
Complaints – 840
                         Reason:
Viewers found the ad “upsetting and not suitable for children who would be watching”


Tuesday 6 October 2015

UNIT 30 - Advertising






This is a Kit Kat advert, this is very cool way of advertising a chocolate because of how its been formatted. the boxing ring shows how intense it is , the mans face shows an angry facial expression because the opponent has a Kit Kat , they must be fighting to get the Kit Kat , the slogan also relates to the situation because it says "have a break" having a break means relaxing and not fighting.
this advert poster is very useful , the target audience is young adults and even adults, this is more targeted at women but attracts males, however this poster is very good because a lot of women tend to want to lose weight quick but however don't know how, this poster is very eye catching because the big bold letters. the colour green symbolises health, green also symbolises nature.
the poster is very good because it engages peoples attention because it says "ask about out 3 day trial" which is directing it to the audience, it sounds like it is going to be apart of the journey.
the slogan is well presented and in a different font as the other words.





this advert poster is showing a perfume of Calvin Klein , the characters are very interment and very close, the poster shows very good looking characters , the name of the perfume is called "Reveal" this also links to the poster because they are showing their bodies which is also revealing themselves. this poster is targeted at adults could unisex which means for both male and female.
the lady is giving direct address to the audience in a very seducing way. the man is holding her in a very calm way and topless.
this perfume is very interment , it could be for someone which is single or people which are in a relationship.


this advert is to sell clothes , this is targeted at girl at least between the age of 14-35
this poster is showing that this advert is selling clothes. this poster shows `70% off` in big bold letters because it is telling the readers that the price has gone down. This means that females will want to go and shop. in the poster there at three females with fashionable clothes, this suggest that the clothes their wearing are to promote the clothes that they sell in the shop.