Friday, 16 October 2015

Planning Advertisment


Making My Advertisement


Plan A



Yogurt Oreo





The reason why i chose to do a mix with Yogurt and Oreo is because people love Oreo`s and others like yogurt . these two are a great combination and will target many people. for example the target audience could be different types of images for example , working class , people that work get their own money which means that they will pay to get this and also it is targeted at them because when people go to work they tend to not eat breakfast , breakfast is very important, and if they get a yogurt Oreo they will be able to take it with them to eat on there way or even at work.
another target audience are kids , kids love chocolate but having yogurt mixed is also very good for there energy to start there day, it can also be a little snack to eat, the tasty Oreo but also mixed with yogurt.











Add caption

Friday, 9 October 2015

ASA - TV Advertisment


Media Studies

BTEC


Create a research project in to ASA – TV Advertisement 







 All about ASA (Advertising Standards Authority)

The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. In this section you can find out how advertising regulation works, who our key people are and information about our performance
The Advertising Standards Authority (ASA) is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.





















Advertisements that have been banned from the internet:

“BAR”
Pot noddle – 2005
Complaints – 620
                                Reason:
Some viewers found the advertisement to be “crude, generally tasteless or offensive”

“Little Girl”
Phones 4U - 2011
Complaints – 659
                          Reason:
Viewers believed the advert to be “offensive, irresponsible and unduly distressing”

 “Dog Breath”
Wrigley’s X ate – 2003
Complaints – 700+
                        Reason:
Parents complained the ad was graphic, frightened their children and “made them feel sick”

“Hacked”
Department of health – 2007
Complaints – 774
                       Reason:
Viewers complained the ad was “offensive, frightening and distressing – particularly to children”



“Break the cycle”
Barnardo`s – 2008
Complaints – 840
                         Reason:
Viewers found the ad “upsetting and not suitable for children who would be watching”


Tuesday, 6 October 2015

UNIT 30 - Advertising






This is a Kit Kat advert, this is very cool way of advertising a chocolate because of how its been formatted. the boxing ring shows how intense it is , the mans face shows an angry facial expression because the opponent has a Kit Kat , they must be fighting to get the Kit Kat , the slogan also relates to the situation because it says "have a break" having a break means relaxing and not fighting.
this advert poster is very useful , the target audience is young adults and even adults, this is more targeted at women but attracts males, however this poster is very good because a lot of women tend to want to lose weight quick but however don't know how, this poster is very eye catching because the big bold letters. the colour green symbolises health, green also symbolises nature.
the poster is very good because it engages peoples attention because it says "ask about out 3 day trial" which is directing it to the audience, it sounds like it is going to be apart of the journey.
the slogan is well presented and in a different font as the other words.





this advert poster is showing a perfume of Calvin Klein , the characters are very interment and very close, the poster shows very good looking characters , the name of the perfume is called "Reveal" this also links to the poster because they are showing their bodies which is also revealing themselves. this poster is targeted at adults could unisex which means for both male and female.
the lady is giving direct address to the audience in a very seducing way. the man is holding her in a very calm way and topless.
this perfume is very interment , it could be for someone which is single or people which are in a relationship.


this advert is to sell clothes , this is targeted at girl at least between the age of 14-35
this poster is showing that this advert is selling clothes. this poster shows `70% off` in big bold letters because it is telling the readers that the price has gone down. This means that females will want to go and shop. in the poster there at three females with fashionable clothes, this suggest that the clothes their wearing are to promote the clothes that they sell in the shop.